CC41 Studio

CC41 Studio is a San Francisco based repair and makers studio that transforms existing garments through thoughtful craftsmanship, encouraging people to rediscover the value of what they already own. Inspired by the British CC41 utility movement and the founder's family legacy of sewing and mending, the brand is rooted in sustainability, heritage, and storytelling. I developed the brand identity from the ground up, designing the logo and complete brand system by putting the story first. Every visual element—from the identity and typography to the color palette and messaging—was created to build a cohesive brand that reflects CC41's mission of giving every garment a meaningful second life.