Fora Travel

At Fora, I led the pitching and design of advertisements and branding assets while collaborating closely with cross-functional teams, external agencies, editorial (some of note being Conde Nast Travel and TimeOut magazine), and traveling photographers to produce original owned content. I helped strategize and execute Meta advertising campaigns by developing concepts, generating copy ideas, creating campaign decks and schedules, and aligning with the creative director on direction and rollout. My work was grounded in research, analyzing market trends, monitoring engagement metrics, and running A/B tests to refine performance, all while contributing to the development of user personas and audience-targeted creative strategy.